Our values and beliefs
Cruelty Free International is the global voice for animals in laboratories.
Our vision is to create a world where nobody wants or believes we need to experiment on animals.
We believe there is no rational moral justification for using animals in experiments. Instead, we champion progressive, humane scientific research and cruelty free living.
We use our unique blend of compassion, expertise and determination to create lasting change in how the world sees and treats animals. Educating, challenging and inspiring others across the globe to respect and protect animals, we are bringing closer the day when animal experiments are consigned to the history books.
We live by our unique values:
Pioneering
We make change happen, through innovation and practical solutions
Dynamic and determined
We have the commitment and energy to realise our mission
Compassionate and peaceful
We care deeply about the quality of life for animals and people
Rational and professional
We present scientific, factual, reliable information and reasoned moral argument
Inspiring
We motivate others with our enthusiasm, integrity and vision
Surprising
We enjoy exceeding expectations and challenging preconceptions
Global
We see the big picture
